ROSY LILY - Starter Kit No-Rinse Shoe Shampoo

Tried it yet? It’s refreshingly simple.

Enjoy a fresh scent while you clean—

Just towel dry. No rinsing needed.

ROSY LILY is a rinse-free shoe shampoo.

No rinsing required—just towel dry.

It’s quick, easy, and leaves your shoes clean with a fresh, subtle scent.

The key to keeping your shoes in great condition? Clean them as soon as they get dirty.

We know that's easier said than done.

That’s why we created ROSY LILY: a simple, time-saving solution to everyday shoe care.

Cleans all types of shoes.

From synthetic leather to genuine leather and suede—ROSY LILY handles them all with ease.

1/3

Skeptical at first, but the result amazed me.

Didn’t expect it to work this well—my shoes turned bright white!

Honestly surprised. So easy to use and very effective—will repurchase!

I was skeptical, but it removed more dirt than I imagined. Very impressed.

Even stains I couldn’t remove with detergent and scrubbing came off cleanly.

Tried it out with low expectations—turned out super clean and effortless. I’ll definitely buy again.

Didn’t think it’d work this well. Not brand-new level, but I’m satisfied.

Used it after reading reviews—it really does make shoes visibly whiter. Love the scent too!

Didn’t take much time and my shoes looked brand new. Told my friends immediately!

Super clean results! So glad I bought it. Will definitely reorder when I run out.

Even the white rubber part came clean easily. My suede shoes regained their color too.

I was blown away—before and after looks totally different. Absolutely worth trying.

Even the sole came out super clean. I’ll recommend it to friends—and try more scents too!

Really powerful cleaning. No more scrubbing—this made shoe care stress-free.

Smells amazing, and I was surprised how easily the dust came off!

Cleaned better than expected.

Very useful for spot cleaning specific stains.

Just a quick scrub and wipe—it’s that easy. The scent is refreshing too!

My shoes look much cleaner now.

Maintenance is so easy with this!

Bought this as a gift for my teacher—they loved it!

Easy to use and very effective.

No water needed—super convenient! Cleans better than I expected.

Way easier than I thought, and works really well!

Very user-friendly and practical to use.

Can’t live without it. I’ll definitely repurchase 😊

Great for shoes I can’t usually wash, like Stan Smiths.

Super clean and easy—definitely recommending this!

The sole stains came off completely.

I was about to replace my shoes, but this made them look new!

Got rid of the dirt really well—very satisfied.

Love how easy and even fun it is to clean shoes now!

Super satisfied. I don’t worry about my white shoes anymore.

So clean—and the scent is great! Definitely repurchasing.

Incredibly clean results, and so easy to use. I was amazed!

Even my sheepskin boots were easy to clean—without soaking them.

Washes easily and looks just as clean as I expected. Highly recommended!

No rinsing, no drying time—so convenient and quick!

Shoe cleaning used to be a hassle. This makes it so easy. Impressive power!

My child’s dirty shoes get clean in minutes. So useful!

Mud-covered shoes came out clean—just wipe and done. Super easy!

A beautifully subtle scent experience.

Our limited summer edition fragrances are now available.

Elegant & Floral: HIMESAYURI

A refined lily fragrance with the feeling of being wrapped in a fresh bouquet.
Soft and delicate—perfect for those who prefer a lighter scent.

1/5

[Official Site Limited] ROSY LILY Starter Kit

A 7-piece set with 5 fragrances, a brush, and a cleaning cloth.

Our best-value set, featuring a generous 250ml bottle.

5,000+ happy customers！

[Official Site Limited] ROSY LILY Starter Kit

- Try multiple fragrances in one convenient starter kit.
- Travel-friendly bottles with secure caps.
- Mini bottles designed for easy use—even with smaller hands.
- Made with 99% plant-derived ingredients, safe enough for cosmetics.

𓍯𓈒𓏸︎︎︎︎Limited Edition
OTOMEYURI・HIMESAYURI・OCHA・SPA・FOREST

€55,00

Order Cutoff

Delivery Date

Free Shipping & Returns

Free shipping on orders over $50

Standard shipping fee: $10
Estimated delivery in 7–10 days, shipped from Japan with quality assurance

Shipping Information

• Orders placed before 12:00pm on weekdays will be shipped on the same day.
• All items are shipped from Japan via ECMS International Mail.

Shipping Fee
• Standard shipping is S$10.
• Free shipping on orders over S$50.

Returns & Refunds

You may return your item within 30 days—no questions asked.

Payment Options

• Checkout takes just about 1 minute.
• Multiple secure payment methods are available.

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FAQ

That depends on how often you use it, but on average, a 200ml bottle lasts for around 20–25 full shoe cleanings.

Yes, ROSY LILY is effective on everyday stains like dust, mud, and scuff marks.

It works well on a wide range of materials—including leather, suede, and synthetic fabric.

For older or deeply set stains, a second application may help.

Not at all. ROSY LILY is designed to clean gently without soaking or rinsing.

The formula uses 99% plant-derived ingredients and contains no harsh chemicals or abrasives.

It’s safe for common materials like leather, suede, synthetic leather, and canvas.

ROSY LILY combines six plant-derived cleaning agents that work together to lift and break down dirt, oil, and stains—without damaging the shoe material.

The key ingredients include:

• Alkyl Glucoside (gentle cleansing)
• Polyoxyethylene Alkyl Ether (foam and emulsification)
• Alkyl Betaine (mild surfactant)
• Polyhydric Alcohol (moisture retention)
• Chelating agent (removes metal and mineral buildup)
• Ethylene Glycol Monophenyl Ether (deodorizing and cleaning)

All ingredients are 99% plant-based, biodegradable, and free from harsh chemicals.

Cleaning your shoes with ROSY LILY is quick and easy:

Apply the foam directly onto the surface of your shoes.
Use the brush to gently scrub any dirty areas.
Wipe off the foam with a dry towel—no rinsing needed.

That’s it. Your shoes are clean, dry, and ready to wear.

We provide detailed instructions for each material, complete with videos.

Please see the cleaning methods below.

Yes. We do not recommend using ROSY LILY on delicate materials such as real suede (untreated), natural leather that is uncoated, silk, or hemp.

For specialty or luxury items, we suggest testing on a small, hidden area first.

Yes, it works on suede too.

Safe for genuine leather

Safe for synthetic leather

Safe for canvas

Safe for sports shoes and sneakers

1/5

Think about it: When did you last give your shoes a proper clean?

We all remember scrubbing our shoes when we were younger, right? But as adults, it just feels like too much effort. The messy rinsing, the endless drying time – it's enough to make anyone give up. So, do we simply stop washing our shoes and toss them when they're past their prime?

Deep down, we know that's not ideal.

You cherish your favorite shoes, and you want them to stay beautiful for a long time. Discarding them feels wasteful, both for your wallet and the planet. You might not feel bad about it, but you certainly don't feel good about it either.

The truth is, we've always wanted an easier way to care for our shoes.

Enter ROSY LILY: your rinse-free shoe shampoo. No rinsing needed, just a quick towel dry. It's truly effortless, allowing you to clean and dry your shoes quickly and conveniently, whenever you need.

CONCEPT

Change starts from the ground up.

ROSY LILY is a premium shoe shampoo designed for women—no rinsing needed, just wipe to clean. It’s effortless, fast, and refreshingly simple.

Still holding onto shoes you wish you could clean?

With ROSY LILY, shoe care becomes part of your lifestyle—easy, satisfying, and something to look forward to.

Keep your shoes clean. Feel good from the ground up.

Point.1

Thoughtfully Formulated with Gentle Ingredients

ROSY LILY shoe shampoo is made with 99% plant-derived ingredients—safe enough to be used in cosmetics.

It contains no harsh chemicals or abrasives, yet delivers powerful cleaning performance through a gentle, nature-based formula.

Point.2

Crafted for a Mood-Lifting Fragrance Experience

At ROSY LILY, we believe that scent can uplift and restore.

That’s why our signature fragrances are designed to be both comforting and elegant—formulated around the soft sweetness and refined floral notes of lily, often found in bouquet arrangements.

A scent you’ll want to return to—every time you clean.

Point.3

Designed to Delight—Even Before You Use It

We want ROSY LILY to be something you reach for effortlessly.

That’s why every bottle and accessory is designed with warmth, softness, and a touch of everyday charm—

so it looks just as lovely sitting on your shelf as it feels in your hands.

1/3

Review Carousel

I used to fully wash my kids' muddy shoes at daycare, but after trying this, they looked brand new—I was amazed! It doesn’t require a thorough wash, so I can send them back to daycare the next day. Plus, it’s gentle on the material. Highly recommend!◎

My daughter’s favourite sneakers are suede, so I hesitated to rinse them with water after they got muddy. But using this brought their colour back to life! My daughter loves them again.

My son’s boots were covered in mud, but just a bit of foam and a gentle scrub had them spotless! After using detergent and rinsing before, they left water stains. This never happens, and they come out beautifully clean. Plus, the scent is lovely!

Even my child’s mud-covered shoes are clean in under 3 minutes, and there’s no need to dry them. It’s such a relief! I’ll definitely keep using this.

My kids’ shoes get dirty so quickly, but this product cleans them right away and leaves a nice scent. I actually look forward to cleaning them. Shoes that smell good lift my mood, so I’m planning to gift this to my friends!

Cleaning shoes has become so easy! I can quickly freshen them up whenever I notice dirt, and since there’s no rinsing, it’s super convenient. My kids’ shoes look good in just 3 minutes! I’m about to run out, so I’ll be ordering more soon.

I was skeptical at first, but it cleans incredibly well—I was surprised! Saving drying time is the best part. My kid keeps getting shoes dirty at daycare, so I’ll definitely be repurchasing.

I had been neglecting my child’s sneakers for so long, but this caught my eye with its great scent and easy foam-and-wipe method. After using, the colours popped like new, and I was amazed. It’s so simple to maintain that I’ll be cleaning more often!