You’ll be amazed

  ROSY LILY プレミアムシューズシャンプー 

ROSY LILY STARTER KIT

Shampoo & Brush set

ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT

- One bottle can wash about 16 pairs of shoes
- Made from 99% natural materials
- Orders placed before 12pm on weekdays are able to be sent out the same day!
-We will use ECMS for international shipping.
- Purchased items can be returned within 30 days.
- Convenience store paymentRakuten Point payment
- Multiple payment methods!

€33,00

You are allowed to choose the fragrance.

ROSY LILYが購入できるのは公式サイトだけ 
We accept a variety of payment methods.
It only takes about ONE minute to complete a purchase.

AmazonPay is only available for use within Japan.

kessai.png__PID:204c3cea-cde6-4192-913e-a34fc1ce3c31

We can deliver to international customers in approximately one week.

Easy breezy, make shoe-washing your habit.

A premium shoe shampoo makes washing stunningly easy

Just wipe with a dry towel. No rinsing!

ROSY LILYは洗い流さないシューズシャンプーです。
No need to rinse with water, just wipe with a dry towel. It's a super easy and simple way to clean your shoes.

Easy, thus you’ll keep using.

It makes you start right away
whenever you feel like to wash your shoes.

But, wait.

“Does it really work?”

Let's see the actual reviews from our users.

AKANE

2021/08/09

The shoes are now so clean that I thought they were different ones. I'm glad I can take care of them such easily. Thank you!

Customer

2021/06/07

I was so surprised that stains could be removed such easily without water. I used to feel reluctant to take my sneakers out to laundry so it simply feels great to clean my shoes at home such easily. It used to be a dilemma that the shoes are dirty but it takes time to wash…so now, it’s a rebirth for all my sneakers!

TOMOKO

2021/06/22

I was half in doubt at first (sorry but it's true!) but in just 5 seconds, I was so surprised to find out that it smelled so great!

RIE

2021/07/03

I wasn't sure, but when I tried, I couldn't help to scream out loud, "Wow, it's so clean!" I was so impressed! :) The washing process was so much fun!

Customer

2021/07/16

I was sooooo amazed. The persistent stains were all removed, and in just 10 minutes of brushing, my shoes looked as good as a new pair! I was so satisfied that I can wear them to wedding parties! :)

TOMOHARU

2021-11-04

スエード部分の汚れも取れてビックリしました。 さすがに1回だけで、という訳にはいかなかったけど、3回位繰り返したらキレイになりました。

I tried cleaning the suedes using an eraser but it didn’t work, I was thinking taking my shoes out to the laundry service was the only way out but this cleaner worked so well before I even knew it! Absolutely I will keep buying it.

TAKAHASHI

2021/02/25

The green color's back! I wondered if it would discolor after washing but it didn't! It's like a rebirth for my shoes. I'm so satisfied.

KOMI

2021/06/15

I came to know this product on Instagram. I was half in doubt when I clicked the purchase button but it was wonderful! It’s a powerful cleaner! Honestly shoe-washing was torture but with this, it’s easy breezy. Nothing could stop me from using this.

AI

2021/03/14

普段から白いスニーカーは、汚れたら大変だなと避けていたのですが、娘の欲しがったスニーカーが白でさらに、水洗いができない素材‼︎どうすればいいの?!と悩んでいたら広告で発見。

I tried it immediately after my purchase and it worked well! It’s great in the way that it saves my time!! :) It’s also a nice present for friends, too!

KANAKO

2022/06/07

I just love this thing so I have already bought a refill! It dries easily after cleaning so I can wash my shoes right before putting them on and heading out. It’s amazing. It works on all shoes from adult shoes to kids’ spikes! I love it.

MONAMI

2022/05/2

My hubby has got a pair of expensive leather sneakers, we don’t want to put them into the washing machine but we have no idea how to clean them! The cleaner worked so well, not the color-stained soles though, anyway, my hubby is chuffed for that!

I love the scent when I polish my shoes and they look so clean after that! Now, I can wash all my shoes including those I doubted I could, of course, the result is promising, too!


I have small kids so our shoes are always muddy and dirty after visiting the park. It doesn’t make sense to wash them every single day but it’s just a simple polishing process that our shoes are more than ready for us for our next great time in the park! Our family loves it!

This item simply lowers the bar of shoe-washing! And the tiny little bottle looks so lovely! :) I am so looking forward to the new fragrances! :)

AYA

2021/10/30

I use it a lot on my and my children's sneakers. I didn't expect any dramatic changes when I saw their ad on Instagram but it turned out it worked so well.

But the thing is I have to get rid of the stains the same day.

As for my children's shoes, honestly it doesn't work on shoes after a long day after the kids playing in the sand or shoes with super persistent stains. It seems that it work better to clear sand instead of mud. You need to wash frequently to get a satisfying result but still, I like it.

"REVIEW SUMMARY"

Since its launch in 2020, ROSY LILY has sold a total of 160,000 bottles and has already received 2,377 reviews (counted on March 8, 2023).

There are so many reviews that it would be difficult to check them one by one, so I categorized them by topic. Please check the topics you are interested in and use them to solve your concerns and questions.

Summary of the review

Thanks to the continued support from our users, we have been covered in a huge number of media.

It has been featured on many local TV programs and magazines.

メディア掲載
メディア掲載

Now available at the famous and widely loved variety stores in Japan

ロフト・ハンズ・アインズ&トルペ で販売しています。

靴の洗い方

Easy breezy, so you’ll keep using.
And, you’ll find your shoes for comfort again.

Any shoes you really want to take out from your shoe box to wash?

BRING YOUR CLEAN SHOES BACK WITH ROSY LILY REACHING YOU IN 1 DAY AT THE EARLIEST,AND THE CLEANING COST PER PAIR IS ONLY $1.25!YOU CAN WASH AND DRY YOUR SHOES WHENEVER YOU WANT!

Introducing a limited edition scent!

Choose from our classic selection of five scents.

We’re also glad to present limited fragrances every three months so don’t forget to check the posts on our official social media for the launching date and other details.

Unsure which fragrance suits you best?

Ever find yourself overwhelmed by the plethora of fragrances to choose from? If you're particular about scents and don't want to make the wrong choice, our Essential Kit is the perfect solution. It allows you to try five different fragrances all at once.

View details

ROSY LILY STARTER KIT

Shampoo & Brush set

ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT
ROSY LILY STARTER KIT

- One bottle can wash about 16 pairs of shoes
- Made from 99% natural materials
- Orders placed before 12pm on weekdays are able to be sent out the same day!
-We will use ECMS for international shipping.
- Purchased items can be returned within 30 days.
- Convenience store paymentRakuten Point payment
- Multiple payment methods!

€33,00

You are allowed to choose the fragrance.

ROSY LILYが購入できるのは公式サイトだけ 
We accept a variety of payment methods.
It only takes about ONE minute to complete a purchase.

AmazonPay is only available for use within Japan.

kessai.png__PID:204c3cea-cde6-4192-913e-a34fc1ce3c31

We can deliver to international customers in approximately one week.

Free shipping if purchased at the same time

Use them together for an even outstanding result! :)
Recommendations- microfiber cloth and deodorant powder!

e007
e007

10 Microfiber cloths set

€15,00
e005
e005

[Amazing deodorizing power] Deodorizing Powder for Shoes

€26,00
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes
Eraser set for shoes

Eraser set for shoes

€10,00
e008
e008

[Leather Product Protection] BeesWax

€26,00
Premium Shoe Shampoo Refill pack 200ml
Premium Shoe Shampoo Refill pack 200ml

Premium Shoe Shampoo Refill pack 200ml

€20,00
Premium Shoe Shampoo Refill pack 1L
Premium Shoe Shampoo Refill pack 1L
Premium Shoe Shampoo Refill pack 1L
Premium Shoe Shampoo Refill pack 1L

Premium Shoe Shampoo Refill pack 1L

€65,00
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray
High-pressure micro spray

High-pressure micro spray

€15,00
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets
ROSY LILY Gift Sets

ROSY LILY Gift Sets

€50,00

FAQ

GENERAL QUESTIONS

HOW TO USE

APPLICATIONS

ABOUT DOSAGE

why ROSY LILY is so beloved

4 Reasons

ROSY LILY's shoe shampoo is foam from the start. You can easily wash your favorite shoes with foam. After washing, just wipe them off with a towel. There is no need to jabber and rinse with water, so you can easily wash your shoes with minimal damage to them.

PREMIUM INGREDIENTS

Point.1

PREMIUM INGREDIENTS

ROSY LILY shoe shampoo is made from 99% natural ingredientsthat are also used in cosmetics.It's irritative chemicals and abrasives free, but still,it comes with a strong cleansing power. ‏‏‎

CHARMING FRAGRANCE

Point.2

CHARMING FRAGRANCE

We aim to brighten up the daily lives of all ladies,both during and after washing.Based on this concept to heart-heal and hook all users, we have created a gentle, sweet, gorgeous, and elegant fragrances based on the essence of lily flowers used in bouquets.

PRODUCT DESIGN

Point.3

PRODUCT DESIGN

We want to present users with easy-to-use products at all times.With the concept of "being lovelyand pleasant merely as an item", we aim to present warmth and gentleness through all our product outlines and packages.

EASY BREEZY

Point.4

EASY BREEZY

Our ROSY LILY Premium Wash Brush is made of soft but strong pig hair. The unique structure contribute to clean even the toughest stains.

See the development story

STORE

Here to purchase at our store

See more

SUPPORT

FAQ about product directions, etc.

See more

CONTACT US

Please fill out the web form.

inquire